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ACCESS to ASEAN

Transformation
from Hardware to EXPERIENCES.

Bringing new digital services to products.
One-stop accompanying support for realizing “Digital Leap” in the ASEAN market.
Providing full-stack services from planning to local operations.

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Why ASEAN?

The rapidly growing ASEAN of today.

The ASEAN market has undergone a dramatic transformation from a former “production base with low-cost labor” to the world’s most dynamic and massive consumer market. The middle-income class is surging, primarily among the youth in their demographic bonus period, and consumer purchasing desire and digital affinity are even higher than in Japan.

Capturing this enormous market is now an unavoidable and top-priority challenge for Japanese companies aiming for global expansion. ACCESS provides focused support for six countries within this fast-growing ASEAN market where the needs for Japanese companies to enter are particularly high.

Main Target Countries

  • Thailand
  • Vietnam
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore

Please consult us as we can also provide support for countries other than those listed above.

Night view of rapidly developing Southeast Asia
Land Area
(vs. Japan) 12x
Approx.
Population
(vs. Japan) Over 5x
Approx.
ASEAN Market Characteristics

Transformation through digital services is essential in the ASEAN market.

In the ASEAN market, the “high-quality manufacturing” of Japanese companies is highly valued, but an era has arrived where winning is impossible through high quality and multi-functionality alone. In fact, in today’s home appliance and automotive industries, providing added value through digital technology and improving UX (User Experience) are required in addition to product performance improvements.

In addition to these circumstances, mobile-first is an extremely important factor when deploying products in the ASEAN market, and it is also necessary to be conscious of rapidly developing trends unique to ASEAN.

Mobile-first Southeast Asian youth

3 Unique Market Characteristics of ASEAN

Mobile-First Social Structure

In ASEAN, where transportation, shopping, and payments are all completed via smartphone, products that do not connect to smartphones may be regarded as “inconvenient relics,” regardless of their quality. This trend is particularly prominent among the younger generation and must be increasingly considered as the generational shift continues.

Orientation Toward Time and Cost Performance

ASEAN consumers seek “whether a product smartly solves the inconvenience of this moment” rather than “complex high-performance” or “10-year durability.” Therefore, shifting the value of a product from a physical object to a problem-solving experience will be the boundary line that determines future market share.

Expectation for Continuous Relationships

There is a tendency to emphasize functional evolution through post-purchase updates to match the fast-changing living environments and needs of the ASEAN market. It is important to continue improving brand trust and affection by connecting with customers after the sale to update products based on their feedback.

Why Choose ACCESS

Arming products with digital services. “Digital Leap” provided by ACCESS.

The core of the services and solutions provided by ACCESS lies in seamlessly evolving the quality of physical products, which Japanese companies take pride in, into the experiences that ASEAN consumers seek.

By highly linking your products with digital ecosystems such as smartphone apps, cloud development, local payment, SNS, and authentication platforms, we transform products from mere “hardware” into “digital services” essential to local lifestyles. That is “Digital Leap.”

Image of providing a superior customer experience through Digital Leap.
  • App Linkage
  • Cloud Linkage
  • Smart Devices
  • Generative AI Guide
  • Feedback

  • One-stop accompanying support for transformation from hardware to experiences.

    To realize the transformation from hardware to experiences, it is essential to have the know-how to highly integrate smartphone apps, IoT, and the cloud while utilizing the strengths of traditional manufacturing, such as high quality and multi-functionality.

    ACCESS integrates these multiple technical fields at a one-stop. By wrapping your excellent products with digital services, we provide comprehensive support—from planning to implementation and operation—for the evolution into “new experiential value” that stays constantly connected with end users and responds immediately to changing needs.

    Image of wrapping a product with digital services. High-quality, multi-functional excellent products Wrapping with digital services, Providing superior customer experiences
    • Mobile
      Apps
    • IoT
      Devices
    • Cloud
      Services

  • A professional group of engineers that sophisticates physical space businesses.

    ACCESS is a professional group that creates new customer experiences by fusing the boundaries between “digital space” and “physical space.” By multiplying the physical assets and products of Japanese companies with cutting-edge digital technology, we strongly promote “Offensive DX,” which creates new businesses and redefines business models.

    Digital innovation through the implementation of advanced technology, combined with the propulsive force of accompanying support that dives deep into your site to solve problems. With these two wheels, we will sophisticate your physical space business in the rapidly changing ASEAN market to the next stage.

    Graph showing ACCESS's areas of expertise. ACCESS’s
    Areas of
    Expertise     Offensive DX
    New Business & Services / Transformation of Operations / Redefinition of Business     Defensive DX
    Improvement of Existing Operations     Digital
    Space     Physical
    Space

  • Full-stack accompanying support system from planning to local operations.

    One-stop accompanying support from planning support to verification (PoC), design, development, growth, and local operations. We propose processes with a high probability of success based on our expertise and track record of IoT and DX implementations over more than 40 years since our founding.

    Track record of over 40 years

    We propose the optimal solution for customers based on our experience and know-how in system development. We support numerous epoch-making achievements that solve problems through technology as a backstage partner.

    One-Stop Development

    We provide everything from planning to design, hardware, and cloud development at a one-stop. There will be no fragmented development systems, such as planning by Company A, design by Company B, and development by…

    Not just “Make and Done”

    Even after development, we provide non-stop accompanying support from business growth support to local operations. We also support further evolution based on analysis by data scientists.

  • Improving Product-Market Fit (PMF) accuracy through mixed teams of Japanese and local members.

    To accelerate PMF (Product-Market Fit) in the ASEAN market, we form mixed teams of Japanese members who are well-versed in the startup process for new services and local members who deeply understand local sensibilities, trends, and culture. We optimize the data and insights collected locally using ACCESS’s technical capabilities.

    There is no need for remote calls or business trips to share information. ACCESS provides one-stop support for everything from consultations in Japan to local implementation guidance.

    Example

Example of Support System by Mixed Team

  • Project Overall Supervision

    person
    Project Manager
    Japanese
    Responsible for overall progress, budget/risk management, and coordination with stakeholders.
    person
    Project Leader
    Local
    Responsible for directing local members, assigning tasks, and driving practical operations.

  • Business & Planning

    person
    Business Producer
    Japanese & Local
    Responsible for designing revenue models such as subscriptions and business alliances.
    search_insights
    Local Research
    Local
    Responsible for observing local user behavior and digging deeper into user needs.
    campaign
    Marketing
    Local
    Responsible for expanding awareness of services locally and promoting products.

  • Design & UX

    design_services
    Service Designer
    Local
    Responsible for the overall design of user experience value across products and apps.
    design_services
    UI/UX Designer
    Local
    Responsible for designing the operability of apps and websites and creating screens.
    conversion_path
    Customer Journey Design
    Local
    Responsible for visualizing the user’s service usage process.

  • Technology & Development

    architecture
    Architect
    Japanese
    Responsible for the overall configuration design integrating devices, communication, and the cloud.
    developer_board
    Development Engineer
    Japanese & Local
    Responsible for server-side development as well as app and website development.
    developer_board
    Embedded Software Engineer
    Japanese
    Responsible for firmware development on the physical product side.
    analytics
    Data Scientist
    Japanese
    Responsible for analyzing sensor logs, detecting signs of failure, and improving services based on measurement.

  • Operation & Quality

    verified_user
    Quality Assurance
    Japanese
    Responsible for complex quality testing combining digital, physical, and communication.
    verified_user
    SRE / Infrastructure Operations
    Local
    Responsible for the maintenance and management of cloud platforms and monitoring stable operations.
    bar_chart_4_bars
    Customer Success
    Local
    Responsible for assisting users in utilizing products and promoting continuous use.
    construction
    Field Support
    Local
    Responsible for the operation of repair and maintenance systems for physical products.
Future with ACCESS

Supporting “Discontinuous Growth” through technical capabilities and propulsive force.

Currently, all industries are simultaneously entering a period of transformation. We do not stop at the mere introduction of innovative technologies like Generative AI; we elevate them into weapons for your business. We are the partner that leads business innovation to success.

The future vision of ACCESS goes beyond the mere provision of technology. We respect your “Monozukuri” (manufacturing) spirit cultivated over many years more than anything else, and we hope to be a presence that steadily supports your progress step by step so that your vision can blossom as new value in ASEAN.

In an era of uncertain and continuous change, we learn humbly, understand deeply, and continue to search for the optimal answer together with our customers. We believe that our contribution to your “discontinuous growth” lies beyond this accumulation, and our entire team will strive to be a good partner.

Free consultation for entering the ASEAN market
Image of supporting manufacturing and discontinuous growth as a partner. CREATEgood products THINKabout added value SUPPORTyour services DELIVERcustomer experiences
Use Cases in the ASEAN Market

ACCESS Support Case Studies

  • DAIKIN AIR SELECT

    Daikin Industries (Thailand) Ltd.

    ACCESS’s technical capabilities were adopted as Daikin Industries realized innovative services for the ASEAN market. In this service, ACCESS was responsible for mobile application development (device linkage functions, cloud linkage functions, and user interface), contributing to the realization of a next-generation air conditioning experience where hardware and software are highly integrated.

    Read the Interview (Japanese)
    Brand visual for DAIKIN AIR SELECT.
Contact Us Free Consultation & Estimate

With ACCESS, solve your challenges
regarding the introduction and development of DX and IoT comprehensively.

In addition to inquiries regarding the introduction of DX and IoT or requests with specific ideas, we also provide flexible services tailored to your needs, such as starting with only system development support or only consulting support. Please feel free to contact us first.